Smart Bricks
An AI-powered real estate investing platform designed to empower investors with advanced analytics and AI-driven ROI simulations based on comprehensive data insights.
28%
Closed deals
We designed the MVP-V1 to enhance informed decision-making for investors. This strategic UX design resulted in a 70% increase in landing page conversions and a rise in closed deals from 6% to 28% within the first month.
Building Investor Confidence Into an AI-Powered Real Estate Platform
Smart Bricks set out to change how people invest in real estate. Instead of gut instinct and generic listings, it uses AI-driven analytics and ROI simulations. Our task was to design the platform’s MVP-V1 so it proved the model actually worked. Investors weren’t going to trust an algorithm’s numbers on faith alone.
The risk with a data-heavy product is presenting so much information that it overwhelms rather than clarifies. We translated complex ROI modeling into something an investor could read at a glance. Restraint won out over showing every metric available.
That restraint is what built trust. Within the first month, landing page conversions increased by 70%. Closed deals rose from 6% to 28%. It’s proof that in data-driven products, simplicity wins.
Explore more of our work: Specialized Council for Youth NGOs, a directory platform for 1,200+ associations. Or see Hyred, a recruitment platform for growing businesses.